Naperville 1920 Flashback: Special Christmas Presents

While the 1920s started cautiously, with the country still recovering from the war and the Spanish flu, the decade would go on to enjoy unprecedented prosperity and technological wonders before onset of the Great Depression.

Christmas gifts increasingly included big-ticket items for the home. Kitchens had been evolving with the addition of plumbing and electricity. For years, the kitchen area was mainly a table and some open shelves because wet and messy prep work was done in the scullery or outside while food was stored in a cool larder or cellar. A popular gift in the 1920s was a free-standing cabinet that stored the most often used food prep items and was equipped with flour and sugar dispensers.

Beidelman’s furniture store offered these for sale in The Clarion, one of Naperville’s earliest newspapers. Frederick Long opened the store in 1861 who sold it to his nephew Oliver Beidelman. Family continues to run the shop on Washington Street to this day.

Another in-town furniture store, Friedrich’s, advertised Victrola phonographs for the family, which is also a pricey gift at $99. This shop was on Jefferson in the building where Floyd’s 99 Barbershop currently operates. Charles Friedrich had only recently become the proprietor after having worked for the previous owner, John Kraushar.

It’s funny to see the “young folks” dancing in the advertisement since dancing was mostly frowned upon in Naperville at the time. A member of Naperville High School class of 1933 recalls that at their senior banquet, “none of us in the class were allowed to dance at the Tea Room. Our town was located in the middle of the Bible Belt, and social dancing was still considered in the ‘near occasion of sin’ category.”

As was common, both Beidelman and Friedrich were undertakers as well as furniture makers because coffin-building is similar to furniture-building. Both continue to operate businesses today as Friedrich- Jones Funeral Home and Beidelman-Kunsch Funeral Homes & Crematory.

Naperville 1920 Flashback: Staying in Touch by Phone

The city’s first telephone lines were installed in the 1880s by the Chicago Telephone Company, which in 1920 changed its name to Illinois Bell to represent its growing domain. When the City Council granted the telephone franchise to Chicago Telephone, they also received a number of telephones “free of charge” for the city’s use. 

Few homes or businesses had a telephone in those early years. Philip Beckman’s harness shop, which was on the corner of Washington Street where Jimmy’s Grill currently does business, was among the first, although the shop could only connect with his home. Pine Craig, or as it is known today, the Martin-Mitchell Mansion, also had a phone early on to assist with the brick and tile business the Martins ran out of their home office. The first public phone was installed in Thomas Saylor’s ice cream parlor.

Most phone service subscribers used party lines. The Chicago Telephone Company started pushing a two-party service by 1920 because “Troubles and annoyances, occasionally found on the four-party line, are eliminated,” but party-line services lingered for many years as it was cheaper. Saving money would soon became even more important, of course, due to the Great Depression which was followed by World War II.

Early wall phones required you to crank the magneto, which is a kind of generator, to power a bell that alerted the switchboard operator so you could ask them to connect you. Once your call was over, you cranked again to ring the bell to let them know they could disconnect you. The first candlestick phones also required the assistance of a switchboard operator, but instead of cranking a magneto, you clicked the receiver hook. Rotary phones were already available in 1920, but were not widely used for a few decades. 

To add new subscribers and explain this new-fangled device, telephone companies ran ads in local newspapers, like the one from The Naperville Clarion reminding people not to be “cross” when they get a busy signal. They also published helpful articles in the phone books on how to best use one’s phone. The first phone books were just a dozen or so pages and everyone had a three-digit phone number – except for a couple of special cases. For instance, Edwards Sanitorium’s phone number was “6.” 

Naperville 1920 Flashback: Built to Be Haunted?

In 1920, North-Western College (now North Central) celebrated its 50th anniversary in Naperville and was making plans to build Pfeiffer Hall. The Halloween season seems a good time to talk about how Pfeiffer is the site of many reported hauntings. 

Henry and Gustavus Pfeiffer, who were founders of Pfeiffer Chemical Company, were major donors and named the hall for their mother Barbara. Henry attended North-Western in 1875 and briefly operated a drugstore in Naperville on west Van Buren. In further business dealings, the brothers amassed a very impressive fortune. Henry and his wife, Annie, never had children and were inspired by “The Gospel of Wealth,” an article written by Andrew Carnegie who believed that those blessed with exceptional wealth had a responsibility of philanthropy. 

Carnegie built over 2,000 libraries across the country – in fact, there is one on North Central’s campus – and the Pfeiffers also shared their fortune with schools and churches in many states. In total, North Central College received $475,000 from Henry and Annie and the Pfeiffers were instrumental in raising the $230,000 it cost to build Barbara Pfeiffer Memorial Hall.

North-Western College was associated with the United Methodist Church and Pfeiffer Hall opened in 1926 as the Chapel-Music building with seating for almost a thousand. The auditorium continues to host speakers, plays and musical performances today, despite its haunted reputation.

Among the many ghosts sightings that have been reported are “Charlie Yellow Boots” and “The Lady in White.” Charlie is thought to be a custodian who worked at Pfeiffer until the 1950s and wore distinctive boots. A psychic supposedly described the spirit’s footwear which was recognized by someone who remembered the janitor. 

The Lady in White has been seen applauding from her seat in the audience during shows. The most popular candidate for who the Lady might be is Miss Anna Pates of Oak Park and there is considerable evidence to support that theory. 

Don Shanower was a professor in the theater department at North Central College from 1955 until 1986 and was also one of the founders of Naperville’s Summer Place Theatre. In the spring of 1966, he directed his students in a brand-new musical based on “The Mutiny on the Bounty.” “Bligh Me” was written by Robert Lewis and John Danyluk and this was a preview of the play they hoped would be continuing on to Broadway. 

A prolific writer of television scripts as well as advertising copy, Lewis was born in Oak Park, Illinois and his Aunt Anna, age 92, still lived there. She came to Naperville, all excited, to see her nephew’s play on Saturday, March 26, 1966, but, according to the story, she passed away during the first act. 

Family trees and census records prove the connection between Oak Park, Lewis, and Pates. A Chicago Tribune article announced the debut of “Bligh Me” in the March 24 issue. Pate’s obituary says she passed “suddenly” on March 26. And several family members have even written about the event online. 

While it’s interesting to confirm the facts of the story, whether Aunt Anna is actually haunting Pfeiffer Hall as the Lady in White is of course quite another matter! The next time you attend an event there, maybe you can find out for sure…

Naperville 1920 Flashback: Power Farming

1920 was the first year that America’s population tipped toward an urban rather than rural majority. DuPage County and the surrounding area was still mainly farmland and towns like Naperville supplied farmers’ needs. Motorized tractors for the most up-to-date Power Farming were quite new. Henry Ford and his son Edsel had only started offering their Fordson tractor in 1917. It ran on kerosene and was intended to replace horses and oxen on farms. Because Ford’s automobiles had already created a widespread sales network, Fordson tractors were a favorite purchase.

The Cromer Bros. in Naperville sold the Henry Ford & Son tractors as well as the Mogul 10-20 from International Harvester. According to the Naperville Clarion newspaper ad about a “Power Farming” presentation, they operated out of a building at 22 Water Street. When one looks at the 1921 Sanborn map, however, it’s clear that this earlier Water Street is on the opposite side of the DuPage River from where Water Street is today. 

That short stretch of Water Street in the 1920s extended from Chicago Avenue where Washington Street intersects and is now considered part of Chicago Avenue. This Clarion ad invites farmers to 22 Water Street and looking at the Sanborn map, there is a “Farm Machinery” building identified at that location, which seems to place it east of today’s Empire restaurant, where the photography studio is now. All of the buildings on that side of the street have changed hands many times and exactly which building housed Cromer’s I have not been able to confirm. 

Motor Co. Inc. is also listed in early 1920s directories across the street at 13-19 Water Street. In 1946, the Preemption House, which was at 25 Water Street, was torn down and Cromer Motors grew into that space as well. Today, that is the home of Sullivan’s restaurant. 

Unfortunately, as the decade wore on, agriculture faced a combination of factors that sent farming into a tailspin. After the first World War ended, there was less demand for grain and Prohibition contributed to an over-supply since grain was not needed to make alcohol either. At the same time, mechanical farming was improving yields which resulted in a drastic surplus and falling prices. The plight of farmers preceded the Great Depression by several years, even while urban dwellers thriving.

Naperville 1920 Flashback: August’s Blackbirds

In 1920, Naperville was just a small, mainly rural, community with a population of only 3,830. It was so rural, in fact, that City Council minutes listed expenditures for horse feed and shoeing that were regularly paid to August Springborn, the Assistant Superintendent of Streets. Although the minutes don’t say exactly what Springborn needed a horse for, he probably used a cart rather than a truck for his work on the streets.

Naperville’s residents in 1920 were no doubt more tuned into their environment than most of us are today. The Chicago Tribune carried a column by Larry St. John called “Woods and Waters” in which St. John discussed such outdoor sports as casting, which was a popular competitive activity in the early 1900s for all ages and genders. 

One of St. John’s readers wrote from Naperville asking for advice on how to get rid of annoying flocks of blackbirds that congregated every August in town. They roosted in trees in great noisy numbers and made a mess on the sidewalks that in the late-summer heat was really unbearable.

Another reader from Kalamazoo wrote in to comment that it sounded like Naperville had grackles rather than true blackbirds and that many other towns had a similar problem. 

Those of us living in the now-mainly-urban city may not notice it, but our birds’ habits have changed since May. We used to hear a lot of birdsong in the early morning as avian families marked out their nesting territories, but the songs wane towards summer’s end because the children have, quite literally, left the nest. Parent birds now spend their time recuperating from the demands of childcare, molting and resting up for fall’s migration. 

This pre-migration breather is why the grackles were flocking in Naperville, but they were still a nuisance. The Kalamazoo writer had a suggestion that was seconded by several other letters. Apparently it was common to sneak up where the birds roosted at night and shoot Roman candles into the trees. 

There is no follow-up column saying whether Naperville citizens actually tried this remedy or if it worked!

Naperville 1920 Flashback: Going to the Pictures

The Masons built their new lodge in 1916 and outfitted the second floor for their own use while renting out the first floor. On the street-side were a couple of shops, but an entrance corridor led to the back of the building and the Grand Theatre.  

 

The Grand opened in 1917 and boasted 350 seats. It paid the city of Naperville an annual license fee to operate, which according to council minutes, started at $15 per year and went up to $60 per year by 1928. 

While it’s unclear whether there was an organ or piano in the theatre, there probably wasn’t a sound system, at least for most of the Grand’s existence. “Talkies” were being made, but were not commercially available until 1923, and even then, they didn’t really catch on until 1927. Instead, folks would come into town to watch “one-reeler” comedies and cartoons or short silent feature films like “When the Clouds Roll By.” 

The Grand operated from 1917 until 1931 when it closed down, perhaps due to the aftermath of 1929’s crash. In 1935, however, the space was enlarged by incorporating the street-side shops and updated to seat 480 patrons. Outside, it was dressed up with a fancy sign and marquee and renamed the Naper Theatre.
 

The theatre was enlarged again in 1950 and received a new CinemaScope screen a couple years later, probably around the time this photo was taken in 1952. By the 1970s, however, competition from multi-plex theaters became too much and the Naper Theatre closed for good in 1977. 

The space housed an appliance store and an antiques mall in the years that followed and since 2010, it has been home to the Naperville Running Company. The Masons of Euclid Lodge continue to meet on the second floor and held an Open House last fall to celebrate their 170th anniversary.

Naperville 1920 Flashback: Buying and Washing Clothes

Flapper dresses and wild spending are the stereotypes, but in 1920, hemlines were still fairly long and “The High Cost of Living” was a major campaign issue. Prices were expected to fall after the war ended, but because of inflation, labor costs and continued scarcity, they stayed high  and peaked in 1920, the highest Cost of Living ever recorded. 

But folks were also weary of war deprivations and ready to spend their war bond investments. The Naperville Clarion complained that “There probably never was such a wild orgy of buying as at the present moment.” 

One favorite expense was to invest in an electric washing machine to lighten the load for women. If you look at the ad for the Crystal Washer, which was made by Mallory Industries, you can see the Mallory logo between the washer’s legs. The image depicts a man lifting a bundle of clothes off the back of a kneeling woman. Make of that what you will.

In these early electric washer/wringers, the motor automatically agitated clothes in the washer. But then you needed to wring out the wash water, put the damp clothes in a basket, empty the washer, refill with clean water, and run the electric agitator again to rinse out the soap. If you were washing whites, you might have bluing rinse as well. One more wringing later, you were finally ready to hang your clothes in the yard to dry before ironing and folding. So much easier!

This ad for a Crystal Washer and Wringer is from the Naperville Clarion newspaper for Hillegas Hardware. Hillegas and Reich opened a hardware store in downtown Naperville in 1882 in the building where Frankie’s Blue Room and Features Bar and Grill is today. Apparently before the year ended the store became

Rassweiler Hardware, but the January advertisement is definitely still identifying it as Hillegas Hardware, the place you can buy your wife a Crystal washing machine.

Naperville 1920 Flashback: Cornerstone Day

Naperville’s North Central College has not always been called North Central nor has it always been in Naperville. The Evangelical Association of America founded Plainfield College in 1861 with the idea of “uniting a liberal arts education with religious teaching”* and offered a coeducational program from the very beginning. By 1864, the school’s name was changed from Plainfield to North-Western College in the hopes of attracting a more regional student body.

After weathering the Civil War, the college’s administration considered further plans for growth. The college was located right downtown, near modern-day Route 59, but Plainfield was not then reachable by railroad and the administrators concluded they would do better in a railroad town.

After much research into various nearby towns and several deal-making discussions, North-Western College decided on Naperville which offered both land and money towards a new building. The cornerstone for Old Main was laid on May 17, 1870, and with extensive work, was completed in time for dedication by October 4 and the fall semester.

Cornerstone Day was especially celebratory in May of 1920 when the school celebrated the 50th anniversary of its move to Naperville. A few years later in 1926, the college’s name was changed once more, this time to “North Central” in order to avoid confusion with some college located in Evanston.

NCC continues to flourish, adding new buildings to the campus and new educational opportunities to the curriculum. For years, the college welcomed the entire community to a Cornerstone Day picnic in May, but the event was replaced with an awards reception in 2019 and then retired entirely. Even though no celebration was planned for 2020 and COVID-19 would have cancelled it anyhow, this year is a particularly special anniversary, so Happy 150th Cornerstone Day Anniversary, North Central College!

*A Time for Remembrance: History of 125 years of First Evangelical United Brethren Church, Naperville, Illinois

Naperville 1920 Flashback: The Kroehler Co. Baseball Team

In May of 1920, Kroehler Manufacturing put together a baseball team for the Fox Valley Industrial League. The team reads like a “Who’s Who” of Naperville history including:

F.J. Wehrli – lived in the Pre-Emption house and raised 13 children there
Robert Shimp – his family had a local farm and some served in the fire department
Clarence and Albert Stenger – of the brewery family
Louis Germann – his family started with a harness business in the 1890s
Fred Yanke – Naperville firefighter
Henry Stoner – family started blacksmith shop in 1870s
James and Clarence Kroehler – nephews of Peter
Joe Haas – his brother Bert became a pro ball player
Ernest and William Voss – brother Julian ran for Police Magistrate
Elmer Otterpohl – the family had a butcher shop and sausage business
Leo Koppa – served in the fire department
Clarence and Frank Barley – Clarence was involved in building the YMCA
Fred Shupp, Ray Ballman and Jeff Burke are also listed. They were all Kroehler employees, but kept lower profiles, apparently, since there wasn't much to be found about them. Many of these men also served in World War I.

Peter Kroehler was wildly successful, but the company also weathered quite a few storms. Some storms were literal – like the 1913 tornado that destroyed the first 5th Avenue factory – and some were more figurative such as the Great Depression. Kroehler himself spent two months in the early 1900s quarantined with smallpox. But he continued developing new ways to run his business and build employee morale which resulted in enviable success and loyalty.

100 years later, our own businesses in these opening months of 2020 are facing both figurative storms and quarantine. Now it’s our turn to develop new ways to run our businesses and build employee morale so we can also be wildly successful.

By the way, the newly-formed Kroehler team faced the previous year's pennant winners for their very first game. You'll be happy to know that the Kroehler team won!

Naperville 1920 Flashback: Big Fires Start the Year

Fire activity doubled in 1920 with three big fires occurring in the first three months. While the city normally faced maybe 10-12 fire events a year, there were 20 fires in this start to the new decade.  

At the time, fire department boasted one motorized chemical engine and the “Joe Naper” hand pumper in addition to the traditional bucket brigades. Naperville’s fire department was established in 1874 when there was no city-wide electricity or water and sewer system and not even a street numbering system for addresses.

These improvements, however, were in place by the early 1900s. The city also purchased a 1916 International Chemical Engine, the first that wasn’t powered by a team of horses. The chemicals in the Chemical Engine were a soda-acid combination that helped propel water onto a fire.

According to records, most of the fires that year were related to chimneys, perhaps due to an exceptionally cold winter, but of note were three major fires. The main infirmary at the Edward Tuberculosis Sanitarium burned in February, which was listed in the log as due to crossed wires. Personnel tried to save the recently-installed x-ray machine, but unfortunately they couldn’t drag it far enough away from the falling debris. In early March, there was a fire in a factory on the Hunt Estate and a second fire mid-month at the Judge Goodwin mansion known as Heatherton.

While these three fires caused a total of $1.75 million worth of damages, no lives were lost – at least not in the fires. Judge Goodwin died in Chicago on the same night that his home burned down and there has been plenty of speculation about that coincidence.  A Fire and Water Engineering book from that year says the fire is “believed to be incendiary.” One rumor suggests that the Judge’s servant was instructed to destroy Mrs. Goodwin’s inheritance once she was widowed. The Heatherton property was eventually purchased by North Central College with financial assistance from Peter Kroehler and is currently home to the fieldhouse.

Naperville 1920 Flashback: Horses to Cars

In just a few short years, the automobile displaced the horse and wagon, even in still-rural Naperville. These two images from Sanborn Maps tell the story. In 1909, the fire brigade’s pumper wagon was stored on Jefferson Avenue with a livery stable across the street for the horses to pull the wagon.

By 1920, the livery stable is a garage for motor vehicles. In fact, a number of buildings labeled “auto” are sprinkled all over the map. Two livery stables listed earlier and the horse net manufacturer on Jackson are gone. Instead, downtown boasts three different auto sales and repair shops. Our love affair with the automobile has begun!

The Sanborn Map Company published very detailed maps of urban areas to help fire insurance companies better assess their liabilities. For us today, they offer a fascinating look at our city’s past.

Naperville 1920 / 2020 - Setting the Stage

According to contemporary reports, a wild winter storm greeted the new year as 1920 dawned in Illinois. The President was Woodrow Wilson. The Governor was Frank Lowden. With World War I wrapping up, the nation was intending to go back to normal, but normal was anything but in the 1920s.

WWI ended in November of 1928, but the Treaty of Versailles didn't actually take effect until January 10, 1920. The last soldiers were coming home from overseas, having experienced more of the world than their parents or grandparents ever had. Many of the women who had filled in for their menfolk were reluctant to take off their trousers, put their dresses back on and return to the kitchen. Patriotism was high across the nation.

But patriotism was morphing into a nationalism that sowed suspicion. The rise of communism, socialism and fascism in Europe raised fears in the U.S. The first "Red Scare" raids in November 1919 and January 1920 were to oust leftist leaders and political and labor radicals. Immigrants were looked at differently and there were calls to close the borders to immigration. The Ku Klux Klan, once a Confederate social club, adopted an "Americanism" creed that embraced intolerance not only for immigrants, but also for blacks, Catholics, Jews and various practices they deemed "immoral."

So what was it like during this time in little Naperville?
Naperville was incorporated as a city in 1890 and by 1912 was a commission form of government with a mayor and several commissioners instead of aldermen and wards. Mayor Charles B. Bowman was a professor at North-Western College (later renamed North Central College). His commissioners were Alexander Grush (who owned a meat market), Robert Enck (who was in coal supply), Charles Rohr (who was a florist), and C.C. Coleman (who was a druggist.)

The men met at the "new" city hall after moving from their location above the jail and firehouse which was located about where the Apple Store is on Jefferson. The local Masons had just built a new building in 1916 (the Naperville Running Company building) and had moved out of their rooms above the First National Bank. That building, now La Sorella di Francesca, became the new city hall.

Naperville's quarries were no longer being worked, so the main employer in town was the Kroehler Manufacturing Company, renamed in 1915 as the Naperville Lounge Company started incorporating other factories.

While Edward Hospital doesn't look anything like it did in 1920, it did exist as a popular Sanitarium. The YMCA, which does still boast its original building, had been completed in 1911 and even allowed women to use the facilities at certain times of the week. Another landmark from the 1920s that still exists in some form today is Nichols Library, which was built in 1898.

George Santayana said "Those who cannot remember the past are condemned to repeat it" while Mark Twain is supposed to have replied "History doesn't repeat itself, but it does rhyme." Comparing 1920 to 2020 is certainly an interesting exercise that may be useful as well!