Wednesday, June 18, 2014
Naperville Marketing History
Certainly humans have been advertising since probably forever. Caterwauling peddlers are part of our history and are still present today in certain bazaars and marketplaces.
Of course now the caterwauling doesn’t stay in the marketplace. Advertisements show up in our mailboxes, on our televisions, along our highways and on the phone in our pockets.
Modern marketing isn’t actually all that old. Mass manufacturing in the late 1800’s and relative prosperity in the early 1900’s was the impetus for the swell in merchant advertising.
Today’s business owner might want to keep in mind comments about marketing made in 1926 by President Calvin Coolidge:
“Advertising ministers to the spiritual side of trade. It is a great power that has been entrusted to your keeping which charges you with the high responsibility of inspiring and ennobling the commercial world. It is all part of the greater work of regeneration and redemption of mankind.”
Now that’s a refreshing spin on marketing we should all get behind!